Customary Revolution

The Customary Revolution (: நேர்மை துளங்கொளி Nērmai tuḷaṅkoḷi, 'radiance of morals') was a major change in the way many social relations were conducted and social actors acted in the 17th to 19th centuries, primarily associated with the Austral world and beginning in Pytarus. The first was the rise of massive organizations and associated social relations such as trusteeships, nals, or new imperial bureaucracies in Tarsia; the second, on which the first rested, was the rise of geniocrats whose sheer acumen, made possible by changes in education and intellectual culture, allowed them to manage and lead such vast organizations and even underlying social corporations to success and prosperity, as well as simply relating to their peers and clients with sincerity and security, ascribed to enlightenment by modern, civilized values. There was also a revolution in the traditional moral economy, in the contract between the podiyar and their cosmopolitan leaders, which were caused by the same driving factors and gave birth to the modern curacy. The expansion in the capabilities of leaders, and the new ways in which they related to each other, and the podiyar, all fall under the Pytarene category of 'morality' or 'customs', hence the name.

In Austral scholarship the Customary Revolution is considered the definitive socio-economic change associated with modernity, rather than industrialization, because of the focuses of Pytarene and Pytarene-influenced Austral culture; rather than an increase and revolution in the production of goods, it is the mind and activities of man himself (perhaps analogous to the maligned Boreal idea of 'human capital') that was definitively revolutionized from the Austral view. Pytarenes themselves think of the change as simply another outpouring of Pytarene civilization.